Web Analytics Case Study

Overview

The client is one of the fastest growing company in Europe’s tech cluster. Client wanted to develop a software to record the customers’ behavior on a website. The goal was to study the end user activities and the decisions customer make before buying a product online.

Ampere studied these requirements and formulated a complete roadmap detailing out the development considerations and methodology for building the custom software. The solution was successfully deployed to cloud computing platform. The client’s focus area has moved to this product and now it is the most profit making product for the organization.

Challenges

After careful analysis and going through the development considerations, the project was very challenging. We had to develop custom tools and technologies to support many of the features.

To record the user activities and store them in database.
To replay the recorded streams.
Ability to play, pause, forward or back play sessions.
To generate heatmaps where the customer landed.
To generate funnels.
To provide the form analytics.
To record the fields drop off.
To record the conversions
To build a platform to integrate other API like Google Analytics, Campaign monitor etc.
Custom reports for all user activities
Build the subscription mechanism.

Solution

We developed the product with the capabilities and a strong back-end admin section. The end product is hosted on the cloud and a seamless integration could be easily done with any website.

Some of the major activities done to provide the required solution included –

Design of a detailed strategy to analyze various requirements.
Database was designed to support the terabytes of user data
Windows Services and SQL jobs were written to handle the huge data
The back-end admin UX was carefully analyzed and the UI was generated, which would be very interactive for end users.
Engineered the DAL layer for maximum performance with the SQL
Custom light weight JavaScript platform build to interact with the browser
Build custom data migration strategies
Build drag and drop reporting capabilities
Easy installation, just need to include a script in the website and this software will record all the user activities

Results

The product is now the core business area for the client. The client business has improved a lot and among the fastest growing tech companies in the entire Europe.

Increased market share due to easy adoptions
Lowers the customers advertise cost
Ability the concentrate on the focus area
Easy to play and see the customers’ behavior
Get powerful visualizations and insights into your customers’ experience
Identify and improve issues within your online customer journey
Significantly increase your conversion and reduce abandonment
Transparent and easy subscription based model
Easy to conduct AB testing
Easy to check for new features and add-ons to the website

Technologies